Marketing Incentives

VAF MARKETING PLAN:

 

Print Advertising

  • 300 event posters throughout Vail / 300 commemorative poster
  • 1000 event postcards throughout Vail, specifically with hotel concierges
  • 144 T-shirts
  • Vail Daily newspaper wrap pullout section opening day includes venue map, program, activation events and artists + 1500 overrun for site
  • Event advertising is run in the Vail Daily (1/4 page, 1/2, 1 full-page ad will run 2-3 weeks prior to the event)

 

Radio Advertising

  • Local radio spots on KZYR (pop), NPR (news)

 

TV Advertising

  •  TV8 3 “Good Morning Vail” 4 minute segments - 2 weeks out; week of Friday & Saturday

 

Social Media:

  • Daily posts regarding event; Facebook Emerging Youth Artist Competition promotion

 

Signage/Collateral

  • Vail Village Roundabout Banners
  • Lionshead Village Welcome Banner 4’ x 18’
  • Directional A-frame signage

 

Public Relations

  • Distribution of press releases leading up to the Festival to increase awareness of the event.
  • Lionshead Merchant group communication to help increase Lionshead excitement and encourage cross-promotion opportunities.

2017 Details

Dates & Times:

  • Friday, June 23rd (10AM – 5PM)
  • Saturday, June 24th (10AM – 5PM)
  • Sunday, June 25th (10AM – 4PM)

Locations:

Beautiful Vail, Colorado:

  • Lionshead Mall/Arrabelle at Vail Square

What To Expect:

A three-day outdoor celebration of visual arts:

  • Over 80 artists showcasing digital art, drawing, fiber, glass, graphics and print making, metal works, wood, mixed media, ceramics, paintings, photography, sculpture, jewelry, and fashion
  • Emerging Artists Program
  • Children’s “Creative Kingdom” art activity area
  • Lionshead merchant specials and promotions

Explore Our Artists...

Get to know the more than 80 artists scheduled to be at the event.

This year’s Vail Art festival will feature over 80 artists from 22 states, exhibiting art in 13 different mediums from paintings, to metalworks, to Jewelery & glass art. A great event for the whole family!

Start Exploring Learn More